Fleet Supplier of the Week: Brightmile
Brightmile has taken the Fleet World Supplier of the Week title for its innovative app-based telematics solution.
Brightmile’s mission is to make work-related driving safer, cheaper, and greener, and its innovative app-based telematics solution has solved some of the painpoints that are often associated with the telematics industry – hardware installation, upfront capex, logistical complexity, driver pushback, and lack of focus on driver safety.
Downloaded onto drivers’ smartphones or tablets, the Brightmile App gamifies and incentivises safe driving via the BrightRewards programme whilst, via BrightCoach, tailored e-learning modules from AA DriveTech can be delivered to drivers in-app.
Brightmile’s ‘Five Pillars’ of driver behaviour include some familiar metrics like speeding and harsh acceleration, whilst also introducing groundbreaking contextual risk analysis and helping companies manage one of the greatest risks on today’s roads – smartphone distraction.
On the management side, companies have access to a Manager Portal delivering key insights on fleet performance, risky drivers, and suggested areas for intervention, and the Brightmile team run a fully managed driver safety programme for its clients.
Brightmile is particularly well-established in the UK, where it trades with a range of leading, blue-chip businesses – both large and small – and forms a key pillar of AXA’s fleet risk management strategy.
Brightmile also operates in 95 countries globally and helps a number of multinational companies manage their global driving risk.
On the benefits of Brightmile, Nikolay Popov, global head of safety operations and performance management at SGS, commented: “Brightmile incentivises and creates a positive culture around driving. It’s really important versus a ‘Big Brother’ approach. Brightmile also gives SGS benchmarkable data across countries, lines of business and teams.”