Fleet Safety Forum launches drink and drug driving campaign
Research by road safety charity Brake shows at-work drivers are a high risk group for drink and drug driving:
• More than twice as many at-work drivers admit to drinking three or more units of alcohol before driving compared with drivers who don’t drive for work (14% of at-work drivers compared with 6% of other drivers).
• A third of at-work drivers (33%) admitted driving first thing after having drunk a lot of alcohol the night before, compared to a fifth of other drivers (21%).
• One in 33 drivers (3%) admit drug driving.
As a result, the Fleet Safety Forum, a division of Brake, has launched the "Face Facts" campaign and is providing fleet managers with a poster and e-guidance pack alerting drivers and managers to the dangers of drink and drug driving, and explaining how to identify and prevent drink and drug driving in fleets.
The campaign is based on a hard-hitting poster, "Face Facts", which shows a driver’s face split in half, on the one side unaffected by drugs or alcohol, and on the other side exhibiting the tell tale signs of drugs or alcohol. The poster has been produced with sponsorship from drug screening and testing company Dtec International and is the first in a series of new posters that will raise awareness of the seven "golden rules" of Brake’s Pledge2DriveSafely.
It is supported by e-guidance, which explains how to identify drink and drug abuses in the workplace through screening and testing procedures and how to create a culture of zero tolerance of alcohol and drugs.
Roz Cumming, Fleet Safety Forum manager at Brake, said: 'Drink and drug driving remains a sad reality that fleet managers need to do all they can to tackle – while some are, many still aren’t. It might be the "elephant in the room" in your company; you just don’t know until you address it. This new campaign pack is a valuable first step in reminding your drivers of the dangers, and showing them your organisation is serious about stamping out the problem through risk management practices.
The Face Facts campaign pack is available for free to the first 50 companies who order it. The pack is also provided free of charge to members of Brake’s Fleet Safety Forum. Subscription costs from £90 per year and fleet managers can subscribe online at www.fleetsafetyforum.org.
Multiple copies of the poster can be ordered for £2.50 each + p&p. Contact Brake on 01484 559909 or [email protected].uk to order.