The firm, which is a member of the BVRLA, has funded some £48m of vehicle transactions throughout its latest financial year

Graham McCarthy at First Vehicle Leasing said the changes in the market forces have seen a dramatic growth in the crowded space for mid-market cars acquired via personal leasing over recent years.

“65% of our turnover is personal vehicle leasing, rather than the commercial market, and we have benefited from a healthy rise in demand within this market sector,” he said.

“With UK drivers showing a renewed appetite for high-performance, aspirational brands, which have become more affordable, with some great leasing deals available, we are optimistic that there is ample scope for further significant growth.

“Another market trend worth noting is that brand loyalty has gone out the window of late – it’s all about the deal – and there’s plenty deals to be had.”