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First National Cars puts focus on premium brand leasing under relaunch

Low Cost Vans (LCV) is relaunching its sister company First National Cars (FNC) to reposition it as a leasing company for high-quality, premium vehicles.

Low Cost Vans is re-launching the website, logo and overall brand of its sister company, First National Cars

The two businesses are run out of the same Neath office, with FNC having been operating under the guise of LCV since its launch in February 2017 and said to have developed firm relationships with well-known brands including Mercedes Benz, Volvo, Citroen, Peugeot and Audi.

However, with LCV having grown dramatically over the last 12 month, including the appointment of six new members of staff across all functions and a reorganisation of the sales department, the team said it was the right time to push ahead with developments at FNC and to refocus its efforts on leasing top-brand cars for high-end clientele.

Ross Davies, general manager of First National Cars, said: “There is a real demand out there for a car leasing company that specialises in high-quality vehicles, and First National Cars will be there to meet it.

“Our goal is to establish First National Cars as the gold standard of high-quality car leasing.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.