Called MyLife, the new trim level has been debuted with the Fiat Punto and Fiat Panda MyLife models. Bravo, Qubo and Doblo MyLife vehicles will be introduced later this year.

The carmaker says that the new trim focuses on style and technology, with a special emphasis on choice and value for money.

'We’re very excited to be launching this new model strategy which offers customers the best value proposition within the core segment of each model range,' said Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland.

'MyLife focuses on style and technology while at the same time offering a proposition that represents sheer value for money. I am sure this will be of interest to many new and existing Fiat customers.'

In the case of the Punto MyLife, the model gains a special gloss finish (Piano Black) to the front and rear bumper inserts and door pillars.

Like the GP and Sporting versions, Punto MyLife has dark tinted headlights and burnished tail lights and also gets body-coloured door handles, 15-inch sports style alloy wheels and front fog lights.

As standard, it features Blue&Me telecommunications and information with the facility for TomTom sat nav, Start&Stop with Gear Shift Indicator and air conditioning.

Available with Fiat’s 1.2-litre 8v (69bhp) engine, Punto MyLife is priced at £9,995 (three-door) and £10,595 (five-door).

Panda MyLife is based on the 1.2-litre 8v (69bhp) Active model and comes as standard with 14-inch alloy wheels, air conditioning and remote central locking. It is currently priced at £6,995.