Fiat and Chrysler rebrand following merger
The new holding company will be called Fiat Chrysler Automobiles NV and will bear a new logo.
Fiat said the new logo needed to be ‘representative of an organisation that is much more than the sum of its two component parts, based on strong core values, that represents a unique corporate culture, a common vision and a group with an international reach’. It added that it will be adopted by Fiat and Chrysler ‘as soon as practicable and before completion of the reorganisation of the new group’.
Fiat also announced that the holding company will be based in the Netherlands with a tax domicile in the UK. It will be listed in New York with an additional listing in Milan, in a move that heralds a shift away from Fiat's home market.
Sergio Marchionne, CEO of Fiat and chairman/CEO of Chrysler Group, commented: ‘Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors. An international governance structure and listings will complete this vision and improve the group's access to global markets bringing obvious financial benefits.’