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FCA launches company car drivers club

Fiat Chrysler Automobiles UK has developed a new scheme to offer company car drivers a range of benefits.

The scheme is intended to enhance drivers' knowledge of the FCA range

The scheme is intended to enhance drivers’ knowledge of the FCA range

Open to drivers of FCA brands as well as other company cars, the company car drivers club is intended to enhance drivers’ knowledge of FCA products, including by participating in special test drive events such as Jeep off-road adventures and Alfa Romeo and Abarth track days. There is also the chance to get tickets for FCA Brand events such as the Goodwood Festival of Speed and Farnborough Air Show.

Members can also get discounts on genuine FCA accessories and access to Privilege Purchase schemes for a second car as well as a welcome gift for drivers of FCA vehicles who join the scheme.

Simon Wheeler, national fleet marketing manager, FCA UK, said: “Choosing a company car is an important decision so the objectives of the club are to help drivers in their selection when considering a Fiat, Alfa Romeo, Jeep, Abarth or Fiat Professional vehicle, adding value to the ownership experience by rewarding loyalty. We also want to incentivise company car drivers of competitor products to get to know the FCA product range and give our cars a try.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.