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FCA excels at Fleet Show 2018

Fiat Chrysler Automobiles UK’s Fleet and Business division has reported a very successful attendance at this year’s Fleet Show at Silverstone after seeing strong interest in its products and services.

FCA's packed line-up of test drives and hot laps had many takers

FCA’s packed line-up of test drives and hot laps had many takers

More than 40 Alfa Romeo, Jeep, Fiat, Abarth and Fiat Professional models were made available to test drive at this year’s show, including the new Alfa Romeo Stelvio and Giulia, new Jeep Compass, Abarth 124 Spider and Fiat Tipo.

Fleet decision-makers at the event on 9 May were also able to join a professional driver for a fast lap around the famous Silverstone race track in high-performance Alfa Romeo Giulia Quadrifoglio and 4C models.

The carmaker also said its dedicated sales staff from FCA Fleet and Business spoke to hundreds of interested fleet customers and potential clients on specific requirements and questions, while also providing the opportunity to join FCA’s newly launched Company Car Drivers Club.

FCA’s contract hire division, Leasys, was also present at the show networking with fleet decision-makers and promoting its latest contract hire offers.

“At FCA Fleet and Business we have taken great strides to develop, expand and enhance our corporate sales offering, and we wanted the opportunity to further interact with our end users, the fleet operators,” said Simon Wheeler, FCA fleet marketing manager.

“This we managed to do at a very successful Fleet Show, where our entire team was available here to talk to, and fully understand, our customers’ needs. Fleet operators have also been able to try our cars and really put them to the test. I am delighted with the way in which this event has gone for FCA UK.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.