Hyundai Motor UK has appointed a new sales director and its first-ever product and planning director ahead of a raft of new model launches.

Andrew Tracey, sales director at Hyundai Motor UK

Andrew Tracey joins as sales director, bringing close to 20 years of automotive and sales experience, having worked for both FCA and Volkswagen Group.

He commented: “I am delighted to join the ranks at Hyundai, particularly at such an exciting time for the brand. The UK car market does remain extremely challenging. However, I am confident that with the strength of our model line-up and working even more closely with our dealer partners, we will realise a strong, sustainable and profitable future for Hyundai in the UK.”

James Snowden also brings 20 years of industry experience to the brand, at both FCA and Volkswagen Group, and steps into the newly created role of product and planning director.

Snowden said: “Over the next few years, we will expand our line-up with a broad selection of new and innovative vehicles focused on enhanced design, improved connectivity, and next stage eco-technology which will deliver even greater value for our customers. I look forward to working with the strong team at Hyundai UK to ensure the Company maintains its leadership in the eco-mobility market whilst also growing our market competitiveness further.”

Hyundai Motor UK product and planning director James Snowden