Ken McCall, managing director, Europcar UK, said: 'We are aiming to challenge the status quo of the car hire market with freeDeliver. As the market leaders, I think we need to set the benchmark for a new customer-focused car hire service for leisure travellers and freeDeliver is just one of the initiatives we are developing to achieve this.

'FreeDeliver gives back time to our customers – and gives them a service with no strings attached. Business travellers already know how convenient it is to have the car delivered to their door – and collected at the end of the reservation.'

'With the launch of freeDeliver, Europcar customers don't need to sit in traffic or get on public transport to pick up their hire car because we will deliver at their convenience. We know our customers are busy and collecting the hire car is just another thing on the "to do" list. FreeDeliver makes hiring from Europcar easier and more convenient, saving time, money and stress.'