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Europcar launches ‘£1 one-way’ rental offer

Dubbed ‘OneWay’, the offer is also being run in France and Italy for €1 and will be rolled out soon in other European countries in which the group operates.

The offer covers the newest models on the Europcar fleet for ‘one-way’ trips lasting 24 to 72 hours and includes the standard protection package.

Users can find out which routes are available by visiting the website www.europcar.co.uk/oneway. An interactive map shows at a glance the cities where routes begin. The user can just click on one of these cities and all the available routes are displayed together with dates.

Europcar said the offer has been introduced in line with company’s requirement to get cars to its locations around the country to meet customer demand. The offer is intended to provide a win-win solution that enables Europcar to optimise its car movements and provides its customers with a mobility solution for just £1.

“OneWay is a perfect illustration of Europcar’s innovation DNA and strategy aimed at tomorrow’s mobility concerns. We are now glad to be offering OneWay in response to the expectations of a younger clientele looking for flexibility and competitive pricing, but appreciative of Europcar’s service standards. In addition, OneWay is an opportunity for us to move cars around optimally,” said Fabrizio Ruggiero, head of mobility and member of the management board of Europcar.

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.