Europcar goes live with new and improved website
The improved user-friendly version has been developed by Fortune Cookie, Europcar’s e-commerce agency since 2008, and integrates the latest technological innovations, such as automatically adapting to customers’ needs by memorising previous entries and displaying only the most relevant information to that customer on the first page.
The website offers a simple and fast, three-step booking process with maps and predictive search to help users find their locations easily. When searching for a branch, customers will be assisted by Google Maps and auto fill drop-down menus.
As car accessories are being selected, the price is automatically calculated and is visible on the same page. Furthermore, customers can now choose their car not only based on price or size, but also based on CO2 emissions.
The new features include an option for the customers to create and update their profile and preferences, to put in the criteria of their Frequent Voyager Card and gain benefits. The research parameters are also saved for seven days.
Once the payment is completed, a location map of the branch appears on the payment confirmation page to help them find their way to and from the chosen branch. This map is also sent to the customer’s e-mail address. The rate information can also be sent by e-mail to one address.
'This website was designed with the ambition to help users make the right choice quickly in a fresh and engaging brand experience,' said Jehan de Thé, global marketing director of Europcar International.
The new website can be accessed at www.europcar.com/corporate