Positioned by Kia as the ideal car for business drivers, the Optima will complement the existing choice of executive saloons on the Europcar fleet.  Having won the 2011 Red Dot Design “Best of the Best” Award, the Optima is ideally suited to business travel, particularly in built-up and congested traffic, thanks to its “Stop & Go” system and low CO2 emissions.  It also incorporates Bluetooth facilities as standard, ensuring that Europcar customers can stay connected – but safe – while they’re on the road.

‘This is the first time we’ve added the Optima to the Europcar fleet’ explained Ken McCall, managing director, Europcar UK Group.  ‘This new generation business car perfectly complements the other vehicles on our fleet that are ideal for business journeys.

‘There has been global demand for the Kia Optima and now Europcar customers can get behind the wheel of this world class executive saloon,’ he added.