Selected forecourts around the UK are already featuring the new Synergy premium look. The update includes grade labels that are easier to identify; brighter and more comfortable layout and lighting; convenient, easy-to-use technology; and an enhanced customer service experience.

The new launches were marked last night (30 October) at a special event held at the UnderGlobe in London and attended by Jeff Wayne – who composed the music to the famous “Tiger adverts” of the 1970s-90s – and Jenson Button as well as Britain’s Got Talent dance troupe UDI.

Henning Feller, retail fuels marketing manager Europe, Africa & Middle East, ExxonMobil, said: “We are delighted to announce the launch of Esso Synergy Fuels as a showcase of our on-going commitment to provide a high quality experience of the Esso brand and to help our customers get more from their journeys."