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Enterprise Rent-A-Car launches new UK website as part of digital enhancements

The site forms part of a phased roll-out of digital enhancements across its European operations that began in August with the launch of a mobile booking app.

The new sites, which are also live in France, Spain, Germany and Ireland, are designed to enrich the customer experience and increase transparency in the booking process.  

The coming months will also see Enterprise enhance the sites in order to increase functionality, accessibility and transparency.

Jim Stoeppler, vice president, European brand marketing at Enterprise Rent-A-Car, said: “Together with our new mobile app, which launched in August, the new website is the next step forward in reaching our ultimate goal of providing customers with the best service experience, whether they’re interacting with us virtually or in-person with someone at a branch.” 

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.