The new branch has been converted from what was previously a dance studio and is located in the middle of Stroud and close to business customers and local residents

Previously, the closest Enterprise's branch had been in Cirencester, so customers in the area previously needed to travel as far as 30 miles to hire a car.

Matthew Hooper, Enterprise area manager for Wiltshire, said: “We are delighted to be able to open this new branch in Stroud, which we hope will benefit not only town residents, but also people in the neighbouring parts of Gloucestershire. We only open a branch when we can see that there is enough demand and it will be sustainable, and we’ve seen more and more people wanting to rent cars recently.

“This branch opening has been organised with our customers in mind, as we aim to provide the best possible service to our existing patrons, while also improving access for people in rural areas who may previously have had difficulty in making use of our services.

“We are also pleased to be creating jobs in the area, and look forward to welcoming our new colleagues to the newly opened branch.”