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Enterprise doubles hybrid and electric rental fleet in a year

Enterprise Rent-A-Car has more than doubled the number of alternatively powered vehicles on its fleet in 2018 as it reports growing demand from UK motorists for such technologies.

Enterprise says it’s got the UK’s largest hybrid and electric rental fleet

The rental specialist says it’s bought more than 2,000 hybrid and plug-in vehicles so far this year, which is twice the number acquired in all of 2017, and claims to have the country’s largest rental fleet of alternatively powered vehicles. Vehicles are available at more than 470 Enterprise Rent-A-Car branches and on street at many Enterprise Car Club locations in more than 30 towns and cities.

Ben Lawson, vice president of strategy for the UK & Ireland at Enterprise Rent-A-Car, said: “The composition of our fleet reflects customer demand. We are especially excited by the growth in hybrids as they make more sustainable motoring easy. Some of this demand is down to the growth of clean air zones, but there’s also a wider consumer acceptance of the technologies in alternatively powered vehicles.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.