Professor Cooke, whose special interests include motor industry strategy, the automotive components industry, fleet management, vehicle finance and the used vehicle industry, is the author of 10 books in English, Polish and Russian. He writes frequently for the specialist press in the UK and Europe and has undertaken business, teaching and consultancy in more than 50 countries.

At the Silverstone Fleet Show, on Wednesday 24^th April, he is joining the speaker line-up in a special Fleet and Mobility workshop, chaired by Nigel Trotman, head of strategic consultancy at international leasing company, Alphabet.

Professor Cooke will be discussing the successful fulfilment of an organisation’s business travel and mobility requirements, alongside the use of the traditional company car. He is joining a panel of four industry specialists whose expertise cover a range of fleet and travel-related disciplines.

His announcement comes as the Show organisers announce that Mark Cartwright, head of vans and light commercials at the Freight Transport Association (FTA), will also speak at the Show.

Mr Cartwright is the latest addition to the expert speaker line-up for the “Question Time” style panel debate, which is being sponsored by Venson Automotive and which will see a number of industry experts discussing key topics with an audience of fleet decision-makers.

Ross Durkin, Show organiser and Fleet World managing editor, commented: ‘We are delighted to welcome both Professor Cooke and Mark Cartwright to the speaker line-up at the Fleet Show.

‘Professor Cooke is one of the UK’s leading automotive academics and we are looking forward with relish to hearing what he has to say about the mobility options that companies face, in concert with the company car.

‘Mark Cartwright has huge experience in the freight and transport arena and will be considering some of the key issues facing van fleet operators over the next 12 months, including topics such as cost and enforcement.’

As well as the Fleet and Mobility workshop and the panel debate, the Fleet Show offers fleet decision-makers the chance to test over 200 new cars and vans from 21 manufacturers, which are available to drive both on public roads and the Grand Prix and Stowe racing circuits. This includes some vehicles making their UK debuts.

Other highlights include an indoor exhibition area in the state-of-the-art Silverstone Wing conference centre, which will play host to exhibits from a number of leading fleet service suppliers and providers and will also provide the venue for this year’s extensive fleet seminar programme.

The show will also include the live final of the Fleet Driver of the Year competition, organised by ALD Automotive in conjunction with Peak Performance and Toyota & Lexus Fleet Services.

For more details please visit www.thefleetshow.co.uk or click here to register: http://www.thefleetshow.co.uk/for-visitors/visitor-registration