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eDriving renews sponsorship of Global Fleet Champions pillar

Global driver risk management company eDriving has returned to sponsor one of the five Global Fleet Champions pillars, coordinated by road safety charity Brake.

Global Fleet Champions provides best practice guidance, webinars and other events to help members manage and champion occupational road risk reduction

The free-to-join Global Fleet Champions initiative was launched by Brake in 2019, replacing the previous Brake Professional service, and is founded on five pillars: community outreach, driver behaviour, incident analysis & intervention, journey routing and modal choice and vehicle procurement and maintenance.

eDriving will continue to sponsor the Driver Behaviour pillar in 2021, having done so since the start of the campaign.

Driver behaviour contributes to most road crashes and is often the main cause, in particular due to speeding or driving while tired, distracted or under the influence of drugs or alcohol.

For this, and many other reasons, businesses with employees who drive for work need to introduce a road safety culture backed up by good policies, procedures and effective driver training and education, to keep your drivers and the public as safe as possible on the roads.

As sponsor of the Driver Behaviour pillar, eDriving will draw on its extensive work in helping organisations around the world to reduce incidents, collisions, injuries, licence endorsements, carbon emissions, and total cost of fleet ownership through its digital driver risk management programmes.

It supports more than one million drivers in 125 countries around the world, and has previously contributed to many Global Fleet Champions webinars, including a recent one on Getting the most out of your telematics data.

Andy Cuerden, managing director (Europe) at eDriving, said: “eDriving is proud to support the Driver Behaviour pillar of the Global Fleet Champions campaign. We’re committed to helping organisations recognise the importance of improving driver behaviour as the route to safer roads, and utilise the tools available to do so. Our goal has always been to help drivers return home safely to their loved ones and communities at the end of each day.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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