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DS line plays part in Citroen’s strong fleet sales for 2012

Full-year figures released by the SMMT show that Citroen’s fleet car sales were up by just over 10% in a sector where overall fleet volumes declined slightly year-on-year. The actual total number of registrations was 40,162, which gave the carmaker a 3.6% share of the car sector.

The brand also posted a 6.39% increase in LCV sales (up to 3.5t), when overall volumes were down by 7.88%. Here Citroen recorded registrations of 18,379, which gave it a 7.67% market share.

Martin Hamill, Citroen UK’s fleet director, commented: ‘Our exceptional fleet car performance was significantly influenced by customer recognition that Citroen cars are designed with the business user in mind, and therefore include many standard features that really benefit the user in “real-world” motoring. The company’s ability to attract new customers has been boosted by the growing success of our premium DS line, which accounted for some 33% of our 2012 fleet car sales. Similarly, Citroen benefited from a very strong showing with its LCV range, particularly the Berlingo and Relay, to deliver major growth in the LCV fleet market.’

Scott Michael, Citroen’s head of commercial vehicles & Business Centre Programme, added: ‘As well as performing very strongly during 2012 with large fleet customers, Citroen has also enjoyed another excellent year in the SME fleet sector. Here our car and van sales have grown by no less than 20%. This strong growth has been achieved thanks to both the expertise of the Citroen Business Centre network, which continues to tailor its services to appeal to SMEs, and the remainder of the Citroen dealer network’s renewed focus on this segment.’ 

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.