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DS to go all-electric for new models from 2024

DS Automobiles has committed to only launching 100% electric models from 2024, starting with the new DS 4.

The DS 4 will arrive at the end of 2021 and feature a PHEV version, followed by a fully electric model by 2024

It advances the existing plans to solely offer plug-in hybrids and fully electric vehicles from 2025, announced in November 2020 after the UK government revealed the 2030 ICE ban.

All of the current DS line-up are on sale with an electrified version, including a fully electric DS 3 Crossback and a plug-in hybrid DS 7 Crossback; its electrified models accounted for 30% of registrations in 2020 and the brand said it had the lowest average CO2 emissions (83.1g/km) among ‘multi-energy’ brands in Europe.

The newly launched DS 9 executive saloon includes a PHEV model too, while the DS 4 will arrive at the end of 2021 and feature a PHEV version and joined by a fully electric model by 2024. This will be followed by a brand-new design in the form of Stellantis’ first fully electric project, based on the new STLA Medium platform and fitted with up to a 104kWh battery to give a range of 700km (435 miles).

The announcement comes as parent firm Stellantis – formed from the merger of PSA and FCA in January 2021 – presses ahead with an accelerated EV strategy announced earlier this year. It’s planning to invest more than €30bn (£25.8bn) through 2025 in electrification and software, and build five gigafactories in Europe and North America by 2030. Sister brand Vauxhall has already committed to going all-electric by 2028 while Fiat will follow in 2030.

DS Automobiles will also work on reducing on the industrial carbon footprint of its industry as part of a general focus by Stellantis in this area.

Béatrice Foucher, CEO, DS Automobiles, said: “The next developments in legislation and the EV ecosystem provide opportunities that we want to offer to our customers who already like our electrified range. I took the decision to speed up the development to create a new 100% electric art of travel, desirable in terms of enjoyment and remarkable in terms of quality and performance; a new art of travel, steadfastly high tech and still just as refined.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

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