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DriveTech programme to improve road safety for young drivers

DriveTech is to deliver young novice driver safety programmes in conjunction with South Yorkshire Safer Roads Partnership to help improve road safety.

The programme will help build road safety awareness and practial driving skills in young, novice drivers

The 12-month contract will see DriveTech provide practical help in a range of areas to support this higher risk segment of road users. This includes work to:

  • increase knowledge on, and experience of, different road types and situations
  • identify and increase competency in areas where the driver may have specific concern or observed difficulties such as on rural roads or motorway driving
  • increase safer intentions and thought-processes while driving
  • highlight typical distractions and impulsive behaviour, and how to minimise these
  • increase knowledge and intentions to self-monitor and self-regulate.

The deal builds on DriveTech’s existing work with national police forces to reduce driver risk.

DriveTech managing director Charlie Norman explained: “Our relationship with many UK police forces is around the delivery of police-referred driver offender training courses, so this win is very satisfying as we will get the opportunity to proactively support young drivers, improve their road safety awareness and help them to avoid any driver safety issues or committing any driving offences.”

Joanne Wehrle, manager for the South Yorkshire Safer Roads Partnership, added: “The safety of our young people is a top priority, as this age group is over-represented in our casualty statistics. DriveTech offers us the benefit of their wealth of experience in delivering interventions to improve driver safety. We look forward to working with them to specifically address the young driver audience and develop a project which gives young people the practical driving skills they require to be safer drivers.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.