Research for the Energy Saving Trust’s Fuel Your Passion campaign found almost three-quarters (71 per cent) of drivers do not know the average price of a litre of unleaded – but nine in ten admit shopping around to find cheaper fuel.

In addition, 80 per cent of car owners say they know following simple smarter driving tips could save them money – but a stubborn 51 per cent refuse to follow those tips because they are too set in their ways.The three-month Fuel Your Passion campaign aims to inspire drivers to save money behind the wheel by driving more efficiently.

An online app produced by the Energy Saving Trust for the campaign shows drivers how much they could save by following a series of simple tips, and is available on their website at http://www.energysavingtrust.org.uk/Travel/Fuel-your-passion.

Energy Saving Trust Senior Knowledge Manager – Transport, Tim Anderson, said: “Drivers are so keen to save money on fuel that they’re happy to spend time trying to find the cheapest petrol station – but don’t want to follow simple tips which could save them around £270 a year.

“It’s not hard to see why many people don’t know the actual price of unleaded with prices rising so quickly. The Energy Saving Trust is here to show you how the impact of those rises can be reduced. Our new online Fuel Your Passion app shows how much money drivers could save by following smarter driving tips – and what they could spend that cash on.

 “A little bit of knowledge goes a long way, and tips like properly inflating tyres and driving more smoothly can make a real difference at the pumps, which is important when times are so hard."