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Drivers’ Lottery to give away over £150k to fleet drivers

Company car and van drivers adopting greener habits behind the wheel could win weekly cash prizes under The Drivers’ Lottery initiative.

The Drivers’ Lottery works alongside Lightfoot’s connected technology and provides incentives to adopt greener driving practices

Run by driver behaviour tech firm Lightfoot, The Drivers’ Lottery recognises those employees who are switching to smoother, safer and more eco-friendly driving.

It works alongside Lightfoot’s connected technology, which provides live driver coaching and a rewards-based smartphone app to check on performance and compete with other drivers.

In 2020, The Drivers’ Lottery, which is free to enter, paid out in excess of £50,000 to over 16,000 fleet drivers and this will triple to £150,000 in 2021.

According to Lightfoot, the odds of winning are 1-in-10 and there is no limit on how many times a driver can win.

The scheme also benefits employers thanks to reduced fuel bills and carbon emissions, as well as increased driver safety. Lightfoot says its customers have seen their fuel use and emissions drop by up to 15%, while accidents have also fallen by up to 40%. As a result, some customers have seen falls in fleet premiums of up to 20%. The scheme can also help with staff retention too.

“Vehicles aren’t the solution to reducing pollution, accidents and excessive fuel use on our roads. Drivers are,” said Mark Roberts, the founder and CEO of Lightfoot. “Even a vehicle that has the latest eco-technology can’t be efficient if driven inefficiently. But a good driver can transform a dirty gas guzzler, slashing emissions through smoother driving.”

He added: “There are so many benefits for a business when its drivers perform better behind the wheel.

“With Lightfoot they gain big savings in fuel spend and cut emissions while also rewarding their drivers and keeping them happy. It’s a win-win.”

For more of the latest industry news, click here.

Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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