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Digital bidding activity at BCA reaches new record

BCA’s Live Online platform saw record bidding activity last month.

pearson

Stuart Pearson, managing director UK remarketing, BCA.

November figures for the digital channel, launched to support physical auction activity, show that it reached its highest average monthly penetration seen this year of 27%.

Tuesdays are the busiest day for BCA’s digital platform, and it regularly has over 1,000 active bidders participating. During peak times, there can be more than 1,000 bids placed through the system in a five-minute period.

Stuart Pearson, managing director UK remarketing, said: “At any one time there will be hundreds of dealers logging on from around the country. Due to confidence in the process buyers can move between physical and digital seamlessly and it is not uncommon to see buyers in attendance in one location bidding for vehicles elsewhere.”

LCV entries attract an even greater interest than cars with more than 50% of entries receiving online bids.

Recent BCA data shows 44% of searches for stock are now from mobile devices. The study of data shows a growing dominance of smartphones and tablet when sourcing vehicles. Over 27% of users used smartphones and 17% used tablets when sourcing vehicles from online stock search.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.