Daimler to take on Smart distribution in US
The company said the transition is expected to close by the end of the second quarter this year.
'We are very excited about working toward integration of smart into the MBUSA organization, and look forward to working with our dealer partners to exceed customer expectations for this unique vehicle,' said Mercedes-Benz President and CEO, Ernst Lieb. 'The addition of smart, combined with our Autohaus dealer initiative, will help us build upon the tremendous momentum the Mercedes-Benz brand had achieved here in the US.'
'Roger Penske and his team successfully paved the way for the smart brand in the US. The integration of the smart wholesale into our own national sales organization is an important part of our global growth strategy for smart,' said Dr Annette Winkler, vice president smart. 'This is an important step towards the success of the smart brand in the US market.'