Dacia to add fourth model to UK budget line-up
Although the current Logan estate is a seven-seater, the new Logan MCV will be a five-seater, with the thinking being that it won't steal sales from the Lodgy, a compact people carrier not sold in the UK. ‘It will, in effect, be a Sandero estate,’ according to Adam Wood, Dacia product manager.
The model joins the Sandero, Sandero Stepway and Duster in the UK, with the launch of the latter going well, according to Wood. Orders to date are 4,300, comprising 2,600 for the Duster and 1,700 for the Sandero. There are also 149 Dacia outlets, putting 86% of buyers within a 30-minute drive of a showroom.
Although Dacia is selling itself on affordability, buyers are ordering Dusters with an average price of £13,300 (the range starts at £8,995) and 40% want four-wheel drive, well ahead of the 13% forecast and also well up on the 25% of buyers elsewhere in Europe who opt for 4×4 Dusters.