Cricket theme gives good strike rate at Birmingham
LeasePlan sold 99% of its entry, while ING Car Lease achieved a 90% conversion rate, with both achieving in excess of 100% of CAP Clean.
The event attracted more than 150 registered buyers to BCA Birmingham, who competed with nearly 400 Live Online internet bidders. BCA incentivised the sale with a prize draw and complementary catering, and conducted an extensive pre-sale marketing campaign.
The event also raised £250 for the Acorns Hospice – a local charity offering respite care for seriously ill children and their families – through the sale of cricketing memorabilia.
Andrew Scott from ING Car Lease said: ‘The auction hall at BCA Birmingham was packed from the first lot and the crowd remained until the very final vehicle was sold. There was a real buzz throughout the sale and some very competitive bidding between the hall and online bidders.'
Matt Cranny from LeasePlan added: ‘BCA Birmingham pulled out all the stops to provide a great event for both vendors and the buyers. We were delighted with the results.’