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Council staff embrace driver safety solution

North Yorkshire County Council’s work to promote road safety and fleet efficiency has stepped up a gear with the adoption of new vehicle tracking technology.

The Driver Mobi app is encouraging safer driving by creating competition amongst staff

Implemented across its fleet of 400 cars, vans and minibuses, the Ctrack solution replaces previous telematics technology and is being used to vehicles to help ensure the safety and well-being of drivers, passengers and other road users, as well as make sure vehicles are operated in the most efficient manner possible.

The solution includes an in-cab driver feedback device and driver ID, along with a driver app so the council can better engage with staff to promote safe and efficient driving. A fleet of 85 minibuses will also be fitted with CANbus integration to capture and report on a wide range of information including fuel usage (MPG), odometer reading (ODO) and engine performance.

The solution has been well received by employees and has already resulted in improvements in driver behaviour, bringing a positive impact on road safety and fleet efficiency.

Cerena Butterworth, the council’s team manager for No Wrong Door’s East Hub, which oversees the needs of vulnerable children, said: “Our team at Stepney Road Children’s Home was initially anxious about the vehicle tracking being fitted, but their concerns have been unfounded, and they have embraced the technology. It has created an air of competition, with staff regularly checking the Driver Mobi app to check their score and we have a trophy that is awarded to the best driver at team meetings. It has already fulfilled the purpose of promoting road safety.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.