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Communication is key to success of salary sacrifice, finds new research

That’s the finding of new research that shows there is a strong link between the ability to communicate a salary sacrifice scheme and its success.

The survey carried out by Zenith has revealed that 85% of eligible salary sacrifice car scheme employees surveyed would be open to further communications about the schemes.

However, some organisations continue to be concerned about over communicating employee benefits. Take-up has been shown to vary considerably depending on the level of communication permitted, from around 15% where communication channels are readily available to as low as 2% when they are not.

Zenith works closely with its customers to develop communication plans tailored to specific employee profiles.

Andrew Kirby, commercial director – employee benefits schemes for Zenith, commented: ‘Companies need to carefully consider their ability to communicate benefits prior to implementing them. If they are not able to facilitate a comprehensive communications strategy, engagement in the reward will be severely impacted. Companies can be concerned that they are over communicating benefits. However interest and take-up has been shown to rise significantly where a more open approach is taken. It is crucial that a strong partnership is built between the company and their salary sacrifice provider and that communication channels are opened up.’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.