Fleet World Workshop Tools
Car Tax Calculator
CO2 Calculator
Car Comparator
Van Tax Calculator
EV Car Comparator
BiK Rates Company Car Tax

Communication is key to success of salary sacrifice, finds new research

That’s the finding of new research that shows there is a strong link between the ability to communicate a salary sacrifice scheme and its success.

The survey carried out by Zenith has revealed that 85% of eligible salary sacrifice car scheme employees surveyed would be open to further communications about the schemes.

However, some organisations continue to be concerned about over communicating employee benefits. Take-up has been shown to vary considerably depending on the level of communication permitted, from around 15% where communication channels are readily available to as low as 2% when they are not.

Zenith works closely with its customers to develop communication plans tailored to specific employee profiles.

Andrew Kirby, commercial director – employee benefits schemes for Zenith, commented: ‘Companies need to carefully consider their ability to communicate benefits prior to implementing them. If they are not able to facilitate a comprehensive communications strategy, engagement in the reward will be severely impacted. Companies can be concerned that they are over communicating benefits. However interest and take-up has been shown to rise significantly where a more open approach is taken. It is crucial that a strong partnership is built between the company and their salary sacrifice provider and that communication channels are opened up.’

For more of the latest industry news, click here.

Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.