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Co-wheels ramps up corporate grey fleet focus under new investment

Car sharing specialist Co-wheels Car Club is to expand its fleet and ramp up its focus on corporate grey fleet mobility alternatives after securing investment.

The investment will see the Co-wheels fleet expanded in existing and new locations as well as the debut of new mobility solutions

The business, which currently operates in more than 40 towns and cities across the UK and provides services to major corporate and public sector organisations, has become part of the Oply car sharing network, which is rapidly expanding across Europe.

Co-wheels is now part of Oply UK Limited, a new joint venture funded by ExaMotive SA, which also operates the Oply carshare network, and SAIC Motor, which owns the MG and Maxus brands.

The firm said the investment would allow rapid expansion of the fleet in both new and existing locations as well as resources to improve services and offer a wider range of mobility solutions in future. This includes incorporating fully electric MG cars into the fleet.

The deal will also see directors Richard Falconer and Paul Balmont continue to lead the Co-wheels operation and spearhead accelerated growth and service improvements.

Balmont commented: “Mobility is developing at a rapid pace and we are determined to ensure Co-wheels is at the forefront, whilst ensuring our members continue to be offered the best user experience.

“For some time we have been searching for partners who could help us achieve this vision at a pace faster than would be possible on our own and we are delighted to become a part of the Oply network and be working with partners who share our ideals and vision.“

ExaMotive CEO Mauro Mariani added: “The UK is an important and growing market for car sharing and we are excited to be investing in Co-wheels as there is real potential to do so much more together.

“The directors and their team have done a great job in getting the company to where it is today and this deal can be a real springboard for a period of accelerated growth and enhancements in the ‘on demand’ mobility offering.

“Car sharing is an integral part of modern mobility for both businesses and individuals which is gathering tremendous momentum around the world. The future is very exciting, we are delighted to have Co-wheels become a part of our network of mobility solution providers.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.