Founded in 2012 and currently providing fleet management services for private and public sector organisations ranging from the NHS to universities, the social enterprise operates vehicles from 35 locations, with prices starting at £3.75 per hour or £17.50 per day. 

CEO Pierre Fox said: 'Reducing the costs will make the service more accessible, meaning more people will kick the car habit,' adding that 'as it's a social enterprise, we've dropped our prices to include everyone in society'.

Fox also said that as a social enterprise Co-Wheels seeks to save users money and save the environment. The organisation says that on average each Co-wheels shared vehicle results in the removal of around 15 private cars and their emissions from the roads. 

It also says that each member can save up to £1,000 per year, based on average running costs detailed by the AA and using a car club car twice a week at £17.50. 

Fuel, tax, maintenance and comprehensive insurance are all included within the fee. Cars are parked in designated parking bays and can be booked in advance or last minute either on-line or over the phone, dependent on area.