The rental giant said the launch of Enterprise Car Club forms part of a wider programme that Enterprise is implementing to “become the principal mobility provider for businesses and private motorists wanting to access any type of vehicle for any period of time, whether for an hour, a day, a week or much longer”.

The launch brings a new website – https://enterprisecarclub.co.uk/ – as well as the roll out of a new green Enterprise Car Club logo on all car club vehicles and bays by early summer.

The new Enterprise Car Club, which has operations in 19 cities around the UK, including 24 of London’s 32 boroughs and is expanding, will also be supported by more than 430 fully staffed Enterprise locations.

The ongoing investment programme also includes new cars and a broader range of vehicles, including electric models.

Enterprise is also working closely with local authorities and transport providers to integrate car club services alongside public transport as part of a total mobility solution.

Khaled Shahbo, managing director, Enterprise Rent-A-Car UK & Ireland, said: “It was always our intention to make City Car Club part of the Enterprise family of vehicle services. By supporting our car club operations with the UK’s largest branch network, we will be able to provide an even better, more responsive service for our customers.”

Existing City Car Club memberships will automatically be transferred and access to vehicles will continue with current membership cards. The billing and payment process will also remain unchanged.

To celebrate the launch, car club members will receive a 10% discount until 30 June 2016 at Enterprise Rent-A-Car for their longer-term rental needs.

Khaled Shahbo added: “Our existing car club members will continue to enjoy the same benefits as before, but there will also be further investment in new vehicles, locations and technologies to provide members with the perfect choice for every journey.”