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City Auction Group completes six-figure investment in technology

Based on Dell servers and using fibre optic technology for faster throughput of data, the new system enables customers bidding online to have the same opportunity to purchase vehicles as those in the hall. The technology is being installed by BPI, which has been providing digital services and support for over 20 years and will ensure that the online bidding system runs to maximum capacity during the fortnightly auctions.

The new-look website features a contemporary design, with improved navigation and functionality and will be live on Monday 1 June 2015. It features a new auction calendar and is also mobile friendly. In addition, the improved mobile app will enable buyers to view crucial vehicle data in a more uniform manner.

Michael Tomalin, managing director of City Auction Group, commented: “We have invested heavily in leading-edge technology to improve the service we offer to our vendors and buyers.  It is vital that our customers have a good experience when they interact with the Group and that is why these improvements are so important.

“In a technology-driven world every business relies heavily on their IT infrastructure. For us at City Auction Group Rockingham, it’s even more crucial as our online bidding platform constitutes 30% of all of our sales. 

“We will continue enhancing the website, as well as developing and improving other parts of the business through continued investment in technology.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.