Citroën cuts pricing and streamlines trims on key models
Citroën UK has revamped trims and lowered pricing on key models including the C3 Aircross and C5 Aircross SUVs under its new ‘Fair Pricing’ policy.
The move – announced late October 2020 – is a key element of the ‘Citroën Advance UK’ strategy and is intended to realign pricing and make purchases simpler and fairer for buyers, reducing list prices as “large discounts and the requirement for haggling are no longer part of the plan”. It’s also designed to boost RVs.
The revised range – which also includes the C1, C3 and Grand C4 Space Tourer – gains lower list prices across the board, effective from 1 December. C1 pricing is reduced by up to £700 and now starts from £10,315, while the C3 supermini and the C3 Aircross compact SUV are reduced by up to £1,175 and £1,775 respectively and now start at £15,105 and £19,670.
Prices for the Grand C4 SpaceTourer now start from £26,210, a reduction of £1,250 under the brand’s new ‘Fair Pricing’ policy, while the C5 Aircross SUV range is priced from £24,335; a £1,320 reduction compared to before.
Citroën has also introduced a new trim level structure, replacing the outgoing ‘Touch’, ‘Feel’ and ‘Flair’ nomenclature and starting with ‘Live’ (for the C1 and Grand C4 SpaceTourer), and moving up to ‘Sense’ and ‘Shine’ grades. These are interweaved on selected models with ‘Sense Plus’ and ‘Shine Plus’ models.
The brand is also introducing a new ‘C-Series’ line-up of models, complementing the existing range and developed solely for online retail buyers unable to haggle down in store. These are augmented with extra equipment, “a competitive fair price well below that of key competitors” and a five-year extended warranty, instead of the usual three years.
All vehicles can be configured and ordered online now via the online Citroën Store. First customer deliveries are expected in early 2021.