Citroën UK is now providing a five-year warranty on all new vehicles ordered via its online Citroën store.

The five-year warranty was first introduced on new ‘C-Series’ models only, and has now been rolled out across the entire model range available via the Citroën Store

The five-year warranty was first introduced on new ‘C-Series’ models via the store and is now range-wide, along with a 14-day money-back guarantee, for online orders.

The extended warranty follows on from Citroën’s ‘Fair Pricing’ promise, first announced in October 2020 as part of the Advance UK plans and bringing reduced list prices and a transparent sales process for all customers.

The new policy reduces list prices across the entire model line-up as “large discounts and the requirement for haggling are no longer part of the plan”, according to MD Eurig Druce.

Since the policy was first announced, Citroën has revamped trims and lowered pricing on key models including the C3 Aircross and C5 Aircross SUVs.

The extended five-year/100,000-mile warranty offer for online orders is intended to give online buyers added peace of mind and is accompanied by an additional eight-year/100,000 mile warranty on the battery for electric vehicles, covering performance to 70% of the original battery capacity.

Both the extended warranty and the 14-day money-back guarantee have been made possible by the October 2020 launch of the Citroën Store, which allows customers to configure their vehicle, select a finance package that best suits them, and order their car all from the comfort of their home.

Speaking at the online launch event for the UK Advance plans, Eurig Druce admitted that the brand had been behind in its online sales offering at the start of the pandemic, but said it had caught up fast, developing and deploying online tools that might normally have taken 18-24 months but in under six months.

However, the brand remains focused on physical showrooms too. Druce said Citroën would also equip its dealers to be able to provide the extended warranty in the showrooms as part of its focus on ‘bricks and clicks’ in order to “meet the customer where they want to be”.

More recently, Volvo has said it’s moving all its sales online as it becomes an all-electric brand by 2030.