Mr Savage brings with him a depth of knowledge and experience of the automotive industry. As well as holding the top role at Citroen, he also held a number of senior positions in SEAT and Audi, including head of operations for Audi UK.

Wilfried Steffen, president and CEO of Mercedes-Benz UK, commented: 'Gary Savage has consistently delivered significant business results in all his previous roles and firmly established his professional reputation within our sector. His role will be to lead the delivery of our passenger car strategy, working with his team to maximise sales volumes in the UK and champion the highest quality customer service, retailer professionalism and brand values.'

He added: 'Dermot Kelly has played a major part in driving forward the Mercedes-Benz passenger car strategy, making Mercedes-Benz and smart the successful brands they are today. I would like to wish Dermot well and at the same time welcome Gary to the company.'