Citroen launches online car comparison tool
Using “Créative Technologie” to simplify the process, Citroën has launched a new car comparison tool that makes it easy for prospective buyers to see how individual Citroën models compare to the competition.
Citroën worked closely with KeeResources, a leading provider of automotive data in the UK, to deliver the new car comparison tool. A key objective was to ensure the information available could be tailored to the differing requirements of private motorists, company car drivers and fleet decision-makers. In each instance, the Citroën new car comparator provides easy-to-view, side-by-side specifications and itemises the advantages of each model using clear graphical images to help users with their selection process.
The new car comparison tool covers all current Citroën models and their respective market segments. Visitors to the website can compare information such as CO2, VED, mpg and power figures of up to four other vehicles at a time against their Citroën car of choice. For the company car driver the headline comparisons are designed to be directly relevant, covering P11D values, CO2 emissions, power, BIK with both 20% and 40% tax bracket liabilities and total savings. Fleet managers can also access all-important whole-life-cost data.
Martin Hamill, Citroën UK’s Fleet director, commented: ‘This easy to use comparison tool from Citroën works with independent data and addresses the issue of how best to compare new cars for business or private use. It has been designed so that visitors to our website can balance all the factors that come into play when comparing different models. It allows them to select the vehicle best suited to their needs without the need for any type of login details or passwords. They can compare prices, standard equipment, technical data, fuel economy, safety features and even the Euro NCAP ratings of the Citroën car range with any other comparable make and model on the market.’