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Citroën lowers ë-C4 prices for full-range grant eligibility

Citroën has cut the top-spec pricing of its ë-C4 electric hatch to ensure the full range continues to qualify for the Government’s Plug in Car Grant (PiCG).

Citroën has cut the price of its ‘Shine Plus’ range-topping trim level by £550 to £34,995 to ensure the full range continues to qualify for the Government’s Plug in Car Grant

The brand has dropped prices on the most popular ‘Shine Plus’ range-topping trim level by £550 to £34,995, ensuring it comes under the newly introduced £35k pricing cap to qualify for the £2,500 PiCG.

The pricing reduction has been made in line with the brand’s ‘Fair Pricing’ policy, which forms a key part of the three-year ‘Citroën Advance UK’ plan first announced in October 2020.

As a further benefit, retail customers ordering from the Citroën Store, or from selected retailers, will benefit from a free-five year transferable warranty and a free Pod Point 7kW home charger, saving the customer a further £509.

Eurig Druce, Citroën UK’s managing director, said: “We were disappointed to hear the news that the support for consumers to make the switch to a low-emission vehicle had been reduced. For this period of transition to be a success and for electrification targets to be met, both the industry and consumers need clearer long-term guidance and support on how we will get there. That said, I am proud that Citroën UK’s policy of ‘Fair Pricing’ ensures that consumers will continue to be able to benefit from the full Government Plug in Car Grant when purchasing their new ë-C4.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.