He worked most recently at Citroen UK as head of commercial vehicles & business sector, where he established a national network of over 90 Business Centres and increased Citroen's LCV sales volume by over 24%. Before joining Citroen UK, Mr Peugeot worked in various international roles within the PSA Peugeot Citroen Group.

Linda Jackson, Citroen UK managing director, commented: 'Charles is the perfect appointment for this pivotal position within Citroen UK because of his operational experience and existing relationships with the Citroen dealer network. As head of commercial vehicles & business sector, Charles has already played a key role in driving sales and helping to grow Citroen's reputation in the UK through new initiatives and the provision of an enhanced customer service programme. I look forward to working with Charles to increase our sales and network profitability in the UK.'

Mr Peugeot added: 'I am delighted to become the new sales director of Citroen UK and I am very excited by the opportunities that lie ahead. Citroen has changed dramatically in recent years, becoming ever more dynamic, stylish and innovative, and I look forward to contributing to the future development of the brand in my new position. Having recently launched New C3 and DS3, and with more exciting products like New C4, DS4 and DS5 still to come, I am absolutely confident of Citroen UK's and our dealer network's future success.'