Changing driver behaviour to come under focus at free DriverMetrics conference

The event marks the fifth annual conference held by the provider of behaviour-based fleet risk management solutions, and will take place on Tuesday 7 June at Cranfield University, where DriverMetrics was founded back in 2005.

Keynote speakers include major fleet operators such as Mark Johnson, transport manager at Welsh Water while Paul Roberts-Jones, head of driving standards for North West Ambulance Service, will talk about how they are working with us to improve driving instructor standard. Bobby Quinten, the director of training and development at major US bus operator Greyhound will also be speaking.

Dr Lisa Dorn, founder and research director at DriverMetrics, said: “Human behaviour is at the core of fleet risk challenges. So this year’s DriverMetrics Users’ Conference will focus on a number of tried and tested behavioural change techniques that psychologists have been successfully developing and using for decades.

“DriverMetrics utilises this evidence-base to change driver behaviour and our clients will show how our approach reduces the human and financial cost of crashes”

Dr Dorn will also be sharing the latest scientific research on driver behaviour change.

Tickets are free but spaces are limited, so to avoid disappointment please email [email protected] with details of your name and job title and the number of tickets you would like to reserve.

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.