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CD Auction Group continues digital remarketing expansion

CD Auction Group is accelerating its growth plans with the expansion of its digital platforms and a management restructuring.

Andy Pearce, operations director at CD Auctions

The auction company, one of the UK’s first digital-only auction companies, is growing its range of digital channels to support existing and new buyers and vendors. It is also expanding its salvage offering and will imminently launch a dealer-to-dealer platform.

The plans will be led by Andy Pearce, the firm’s recently appointed operations director, and follow a strategic review by Karl Howkins, who joined as managing director of auctions services within parent company SMH. Howkins will now leave the business to pursue the development of his own technology projects.

Pearce said: “It is clear that 2020 has seen a seismic shift to digital remarketing and CD Auctions was well placed to support both vendors and buyers through these unprecedented times. As a pioneer of digital remarketing, it was natural for us to take the next step and ramp up our digital offering to provide more tailored routes to market and new ways for customers to interact within our ecosystem.”

CD Auction Group recently reported unprecedented sales performance as the industry emerged from lockdown, supported largely by new ‘one-click’ technology for buyers.

The company has also reported a rapid increase in demand for its off-site remarketing services, which allow vehicles to be sold from a collection hub or de-fleet facility, driving down costs.

Andy Pearce concluded: “We believe we have the perfect online platform for buyers and sellers to continue trading during these times of uncertainty to ensure full forecourts in advance of the new lockdown restrictions being eased.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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