New car buying platform carwow has appointed Sepi Arani, formerly of hiyacar and Audi UK, as its new head of OEM.

Sepi Arani, head of OEM at carwow

His appointment follows a successful funding round led by Daimler in the summer, and will see Arani draw on years of experience in senior roles within the global automotive sector. His role will involve development of the OEM proposition; strategically across media, data and technical integration with brands and captive finance houses in the UK.

Hasan Nergiz, director of OEM commented: “We are delighted to welcome Sepi to the team. He has unparalleled sector experience, having held senior positions in manufacturers in the UK and Germany, as well as having developed and delivered global e-commerce offerings. Coupled with his recent high growth start-up experience, he is ideally positioned to further strengthen our position in the market, in what is an incredibly exciting era for carwow and the automotive industry.”

Arani added: “I’m incredibly excited to join carwow as head of OEM UK and apply my industry knowledge and expertise alongside my growth mindset and approach. We have a fantastic opportunity to support automotive brands as a strategic partner, not only in getting the right car to the right customer but also in furthering the true understanding of changing customer behaviours and needs as the industry moves towards online sales and electrification.”