Can social media help sell used cars?
Social media has largely been regarded as a tool for friends and peers to communicate but recently many businesses have been using this to reach their target customers. Many companies see this solely as a business to consumer route but G3 Remarketing reckons it can be used in a B2B environment too.
G3 have seen an increase in their buyer base since introducing the regular use of social media sites such as Twitter and Facebook and in turn have an increased return for their vendors selling on their auction platform.
'The ability to put your brand in an informal way right into the household or the hand of a perspective buyer is not one to be taken lightly’ explained Tom Marley, head of Operations. ‘With over 175m "Tweeters" and 250m Facebook users we identified a massive market place. We are aware that over 82% of the working age bracket use or are aware of social media in some form and even if they do not use it in their work life, they or a member of their family will use it at home. With this in mind what better way to get information across to people.’
G3 remarketing uses social media in such a way to engage with potential customers and to get their thoughts, views on various points such as vehicle prices, high and low performers and what do people need to dispose of. Couple this with sales promotion it is an integral part of the marketing plan.
‘The introduction of this use has seen our customers increase by 10% in the first quarter of this financial year including many 100% conversions for a lot of our vendors’ Tom Marley continues. ‘What better way to promote and have two way communications with people 24/7 – Every business should use it’.