Business Line works for Mazda
The 2.2-litre diesel five-door hatchback, which is available to order now, will retain 34% at three years/60,000 miles, according to CAP, which says it is 4.5 percentage points above the average for its direct competitor set.
Jeff Knight, editor of Monitor-Cars, CAP’s residual value guide, said: ‘Not only has Mazda launched a desirable model for company car drivers, it has succeeded in adding equipment that also has kerb appeal in the future used car market.
‘Tangible items of specification such as satellite navigation, larger alloy wheels and increasingly Bluetooth are valued by second buyers, hence the improved residual value.’
The “Business Line” model has been specifically launched for fleets and comes with Sanyo TomTom satellite navigation, Bluetooth technology and 17-inch alloy wheels in addition to the standard model specification it shares.
The first deliveries of the car will begin in late summer and Mazda anticipates that it will sell approximately 500 “Business Line” models in the remainder of 2011. Annual sales are expected to total around 1,000 units.
Mazda fleet and remarketing director Steve Jellis said: ‘We anticipated a strong residual value for the “Business Line” model and we are delighted that CAP has reached the same conclusion.
‘As a result, with this well-equipped, fleet-focused Mazda6 model, we are anticipating significant incremental sales.’
This is the first time Mazda has introduced a model specifically intended to appeal to company car drivers.