Burton Kia invests in the future with launch of new fleet service
The Burton-on-Trent dealership has launched a full fleet management service to the region to cater for small and medium enterprises, which has seen the dealership invest in a team dedicated to local businesses looking to purchase and manage their company car vehicles and fleet requirements.
The team has already secured a number of deals from local businesses including an order for pub management company, London Town. The business has invested in Kia’s eco dynamics range, including the cee’d and cee’d SW and has expressed a future interest in Kia’s acclaimed Sportage and hotly anticipated Kia Optima.
Billy Buchanan, chief executive officer of London Town, commented: ‘We’re delighted with our cars and the service we had from Burton Kia; the team really took the time to understand our business needs so the result was spot on. Our drivers spend a lot of time in their cars so the fleet had to offer a good specification as well as a rewarding drive. We were also looking to minimise our carbon footprint, fuel consumption levels and reduce costs for the business – a tough challenge! The cee’d and cee’d SW ticked all the boxes.’
Ian Bullock, director at Burton Kia explained the importance of an efficient fleet to business users: ‘Kia’s range is ideal for any size of business that clock up the miles on a daily basis. Kia offers an excellent value for money sales proposition; low P11D pricing combined with low C02 emissions and when you add this to Kia’s competitive residual values, low running costs and market leading 7-year warranty, we were able to offer local businesses a very compelling business reason to choose Kia.’
Many Kia models are now offered with EcoDynamics – the cee’d EcoDynamics is fitted with ISG (Intelligent Stop and Go) technology, which not only reduces fuel consumption, but also increases fuel economy as well as reducing emissions by five per cent.
‘We know that waste gases from cars account for approximately 20 per cent of all global CO2 emissions,’ Bullock continued. ‘Introducing a cee’d ISG to a business will not only add value to environmental credentials, but it will make both short-term and long-terms cost savings, something all businesses are looking for, whether they are large or small.’