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Burnt Tree Vehicle Hire launches safer winter driving campaign

Customers hiring one of Burnt Tree’s vehicles in January will be given a “top tips” guide to safer driving along with a specially produced winter safety pack.

In addition, a donation will be made to Brake, the national road safety charity, for every rental agreement taken out.

The 16-page guide contains a series of useful suggestions about how to stay safe on the road, while the pack includes an ice scraper, foil blanket, wind-up torch, chocolate bar and hand warmers.

Andrew Hill, marketing manager for Burnt Tree, said: ‘Naturally we hope everyone’s journey is event-free but we’re now in the dark days of winter and driving gets more difficult. Our aim is to help the people hiring our commercial vehicles stay incident free and keep their businesses moving.’

In 2011, 10 commercial vehicles a week in the UK were involved in crashes where poor weather was a contributory factor.

Martin Howard, spokesperson at Brake, said: ‘Winter weather can be unpredictable and turn quickly, making roads treacherous. Stopping distances increase significantly in wet and icy weather, and we are joining Burnt Tree in urging all drivers to be prepared.

‘Listen to forecasts, and make sure your vehicle is properly maintained and kitted out. If you get caught in bad weather the most critical thing is to slow right down and keep your distance, bearing in mind it will take you much longer to stop in an emergency.

‘By taking these simple steps, all drivers can help to reduce the number of devastating crashes this winter, and that is why we are delighted to partner with Burnt Tree in its winter safety campaign.’

Drivers who would like a copy of the “top tips” leaflet can download it from the Burnt Tree Vehicle Rental website, visit www.burnt-tree.co.uk.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.