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British Motor Show axed as car firms refocus spending

By / 11 years ago / Latest News / No Comments

The Society of Motor Manufacturers and Traders (SMMT) has issued a statement saying that following a thorough consultation with the UK motor industry after the cancellation of the 2010 show, the decision has been taken not to reinstate it in 2012.

'The British International Motor Show has been a tremendously successful showcase for the UK motor industry. In recent years the show has played a less important role in influencing new car buyers and vehicle manufacturers are focusing their limited resources on events and activities that have a more direct impact on brand awareness and consumer decisions,' said SMMT chief executive Paul Everitt. 

'The UK has a strong, diverse and highly competitive motor manufacturing industry, home to globally successful companies and iconic products admired around the world. Both SMMT and the industry are committed to displaying the achievements of the sector and providing our customers with an opportunity to experience the full breadth of models available in the UK,' concluded Mr Everitt. 

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