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Brake urges fleets to get involved in Road Safety Week

This year's Road Safety Week, now in its 18th year and coordinated by brake, is intended to raise awareness of the ways everyone can help protect one another on roads, especially the most vulnerable. Brake will particularly call on drivers to protect kids and adults on foot and bike by slowing down to 20 in communities and looking twice and taking it slow at junctions and bends. Employers are encouraged to help promote this theme to staff and local drivers, and/or address other road safety issues important to them.

Employers can access free electronic resources and guidance to help them get involved. Go to www.roadsafetyweek.org.uk/organisations for ideas and to register for a free e-action pack (emailed out from September) with downloadable posters and advice on taking part.

Brake is also urging organisations with staff who drive for work to make use of low-cost guidance from Brake’s Fleet Safety Forum in the run up to the Week to develop year-round fleet safety practices and also benefit from discounts on best practice events plus regular guidance briefings, resources and news.

Julie Townsend, Brake deputy chief executive, said: ‘Employers can play a vital role in improving road safety and saving lives, by raising awareness among staff, customers and contacts about safe driving and engaging with the community on this issue. Road Safety Week is an opportunity for organisations to focus attention on road safety and speak out about the difference we can all make in preventing tragedies and creating safer communities.’

Register at www.roadsafetyweek.org.uk/organisations to get a free e-action pack.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.