Brake and Quick Energy urge fleets to run "Wake Up For Work Day"
Organisations running a Wake Up For Work day ask staff to donate £1 to Brake and wear their pyjamas at work, promoting the importance of taking regular breaks whilst driving and getting enough sleep before long journeys. These messages are particularly important for at work drivers – four in ten tiredness related crashes involve someone driving a commercial vehicle.
Brake and Quick Energy are encouraging organisations to sign up now to run a Wake Up For Work day in advance of the clocks going forward (March 23), or to coincide with the summer solstice (June 20).
All organisations that sign up will receive a free resource pack to help them raise awareness and fundraise. To order a free Wake Up For Work resource pack contact Martin Howard on 01484 550064 or [email protected]
Brake is also encouraging fleet operators with industry leading policies regarding driver tiredness, and other areas of road safety, to enter the charity’s Fleet Safety Forum Awards, as entries will close date for applications is Friday 16th March.
Martin Howard, spokesperson at Brake, sayid: 'Running a Wake Up For Work day is a fantastic way to support our crucial work with families bereaved by road crashes. Brake is extremely grateful to Quick Energy for working with us to raise awareness about the dangers of driving tired, and the importance of taking regular breaks whilst on the road. I’d encourage all organisations to get involved now – sign up to run your Wake Up For Work day this spring, to help save lives and raise vital funds for charity.'
Malcolm McDermott, brand manager at Quick Energy, also said: 'We are proud to be supporting the Wake Up For Work campaign, it is important for people to understand the importance of staying awake on the roads. Quick Energy is proven to work in 15 minutes, so combined with a proper break, or at the start of the day, can be a help when waking up for work.'